A social responsibility label
Corporate social responsibility encompasses the voluntary contribution made by business to sustainable development, which goes beyond the legal requirements. In the area of social commitment, this means a company’s contribution to giving people in special circumstances a place in the company. In doing so, the companies are supported and accompanied by a social practice organization.
By integrating people in special circumstances, companies can make a valuable contribution to the sustainable development of society. Not only the companies benefit in the active contribution to the reduction of the shortage of skilled workers, the value-oriented communication towards their customers, the possibility to create an added value for employed staff as well as the access to know-how and network. The people involved benefit from the opportunity to contribute their personality to an organization, to identify with the company step by step and to develop professionally and personally.
Through the cooperation between the company, the people concerned and the social practice, the integration can be brought to success step by step in joint learning and development processes.
Contribution of the economy
The following active opportunities are integrated by the label “Social-Engagement” and made possible together with an organization of social practice for people in special life situations:
- Pre-vocational internship to get to know the possibilities and skills
- Work training with the possibility of long-term placement in the primary labor market
- Target group-specific vocational qualification (e.g. for people with a migration background or refugee experience) as an apprenticeship company or in an apprenticeship network
A network with sustainability
The “Social-Engagement” label links companies with social practice organizations. The standards of the label form the organizational basis for successful integration processes. The label advises companies on how to integrate the label standards and provides know-how and information material for internal and external communication.
In cooperation with the event agency “DAS ZELT“, the “Swiss-Social-Engagement Award” is presented annually to honor outstanding commitment. The judging is carried out by the network of label partners themselves as well as by a selected committee from politics, business and social practice.
The label communicates the commitment of the companies in various channels, promotes their presence in public with events and media work, and connects the various players with each other. In this way, the label also creates a network that can create synergies among themselves through know-how.
Label background
Demographic change, migration movements, shortages of skilled workers and specialization are increasingly presenting us with social challenges. Finding a place in society is becoming a task for more and more people, which can only be solved through new approaches and the joint responsibility of all social actors.
Specific integration programmes not only enable people to develop into the current system, but also enable the current systems to tailor their processes to these people using innovative approaches. This opens up opportunities to turn individual challenges into shared opportunities.
The label “Social-Engagement” combines the know-how of social practice in the field of integration and process design with the possibilities of the people concerned and the need for future professionals and personnel of business enterprises. The integration programs aim at a direct, active and long-term engagement to create employee loyalty, corporate identity, network building and innovation development.
Added value for companies
- Assumption of corporate social responsibility
- Strengthening the corporate brand (value-based management)
- Staff retention and recruitment (employer branding)
- Socially sustainable commitment (reputation management)
- Access to know-how and networks (innovation management)
Added value for affected people
- Opportunity to show and engage with the personality and life situation in a company
- Connection to network and professional development opportunities
- Chance to develop as a person and to be part of society
- Collaboration in socially engaged companies
